There are three C’s in Pricing

There are three C’s in Pricing

Setting the right price of your product or service.

Setting the right price of your product or service, along with managing it properly over time, is one of the most important tasks in business. Price is too high and you may earn a high profit per unit but not sell very much product. Price is too low and you may sell a lot, but not make any money.

Every brand should have a disciplined pricing strategy. A good one will benchmark the price for your product to the 3C's. COMPETITION, COSTS and the CONSUMER VALUE FRAMEWORK.

 

ideas are the currency of the future!