It’s as simple as that!

It’s as simple as that!

A new product needs a new name!!!!

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder.

The new product, if it's going to be successful, is going to require a new ladder. New ladder new name!!! It's as simple as that.

The line extension logic is overwhelming and sometimes very difficult to refute.

ideas are the currency of the future!