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Black!

The Law of Color. A brand should use a color that is the opposite of its major competitor's. Another way to make a brand distinctive is with color. But color is not an easy attribute to work with. there are thousands of words to chose from in order to create a unique name, but only…
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It’s as simple as that!

A new product needs a new name!!!! When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on…
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Name?!*&!!

In the long run a brand is nothing more than a name. The most important branding decision you will ever make is what to name your product or service. Because in the long run a brand is nothing more than a name. Don't confuse what makes a brand successful in the short term with what…
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There are three C’s in Pricing

Setting the right price of your product or service. Setting the right price of your product or service, along with managing it properly over time, is one of the most important tasks in business. Price is too high and you may earn a high profit per unit but not sell very much product. Price is…
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ideas are the currency of the future!