Blog

Briefs!

An Advertising company writes briefs around single-minded propositions. What they think their ads should say to build brands. The Ideas Company writes briefs that frame a challenge. Thereby defining what needs to be done and then delivers Ideas that transform businesses and brands. After all, the best answers to challenges are IDEAS!!!
Read more

Which Brand?

The Lion and the Gazelle. With each new day in Africa, a gazelle wakes up knowing he must outrun the fastest lion or perish. At the same time, a lion stirs and stretches, knowing he must outrun the fastest gazelle or starve. It is no different for the human race. Whether you consider yourself a…
Read more

Positioning; like it or not!

Positioning starts with a product. A piece of merchandise, a service, a company, an institution, or even a person. Perhaps yourself. Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect. So it…
Read more
ideas are the currency of the future!